Our Story

With deep roots in our community, we have built a legacy of craftsmanship and integrity that has withstood the test of time. Learn more about our path to becoming Ithaca’s leading remodeling company.

Ithaca NY aerial shot of a Cornell University tower
Rooted & Local

Our story begins in Ithaca.

Upscale Remodeling has been serving our Ithaca community for more than 30 years, but our roots in the area go back centuries. The ancestors of our founder, Steve Nash, settled the Ellis Hollow/Snyder Hill area in the early 1800s and built some of the region’s first homes.

Steve learned building by working with his father and grandfather from the age of nine. More importantly, he learned to never compromise and never cut corners. These values still guide us to this day, ensuring that every project is not merely a job but a testament to our commitment to excellence.

Steve Nash, founder of Upscale Remodeling

Steve Nash

Growing up in Ithaca and coming from a long line of builders, craftsmanship is in my DNA. Dating back to the 1700s, my family has constructed homes in the Ithaca area that have stood the test of time—homes that are still standing today.

At Upscale Remodeling, we’re not just remodeling homes; we’re building a legacy. We refuse to compromise on quality because our roots in this community run deep, and we plan to remain here for many generations to come. Our tradition of craftsmanship drives our commitment to timeless design and durable construction. We are proud of our work, and we want our clients to be able to enjoy it for many years to come.

Our commitment to excellence isn’t just a catchphrase—it’s who we are, what our company stands for. As we continue this proud tradition of building and remodeling, our focus remains fixed on delivering enduring quality to you and your family.

Houses in the Ithaca Area Built by Steve's Ancestors

Historic white home in the Ithaca NY area, built by Steve Nash's ancestors
Historic home in the Ithaca NY area, built by Steve Nash's ancestors
Historic red Victorian home in the Ithaca NY area, built by Steve Nash's ancestors